Barbara Ehrenreich is a freelance writer and feminist activist who wrote the award-winning article “Welcome to Cancerland”, to express her own personal battle against breast cancer. A monthly magazine of literature, arts, and politics, Harper’s Magazine first published “Welcome to Cancerland” in 2001. Barbara starts her article with how her struggle against cancer first began. She uses explicit imagery to convey her experience and attempts to make the readers feel as if they were in her shoes. Since Barbara received her Ph.D in cellular immunology, she understood how cells are shaped and how they function and knew how to illustrate these cellular terminology and knowledge to readers. She constantly uses similes and comparisons to help create images in the reader’s mind which helps make her experience more relatable. She described the cancer cells as “suburban houses squeezed to a cul-de-sac” (44). Barbara makes this simile to help readers visualize and understand how these cells look like because she understands that the general public has very few or no scientific background.
Barbara provokes thoughts from the readers with her direct approach to topic of breast cancer. A cancer “survivor” herself, she disapproves and criticizes the perception that people have for breast cancer societies. She calls them cults and discredits the pink symbol. She sees these organizations as businesses that promote breast cancer awareness for their own financial gain. She mentions that American Cancer Society only give up “under 0.1 percent of its 700 million annual budget to environmental and occupational causes of cancer” (53). A good majority of the people who supports these societies are cancer survivors themselves. Barbara wishes that these survivors understand the bad intentions of the pink ribbons and teddy bears. It is indeed an interesting and very different point of view from a breast cancer survivor. Throughout the article, Barbara uses a defying tone in a very blunt manner to express her side of story on “cancerland.”